"It's not healthy to be happy"? The secret to the success of the CEO of the kosher supermarket empire in the US | KC Market

How do you turn a small neighborhood store into a culinary empire that spans across states and reaches places where there are almost no Jews? We set out to meet Yossi Gopin, CEO of the KC Market supermarket chain in South Florida, to crack the code.

It turns out the answer lies in a surprising combination of Jewish philosophy and business. According to Yossi, "it's not healthy to be happy" – meaning, while you should be content with your lot, you must always stay hungry in order to grow and evolve.

• 🥙 More than just groceries: From crazy Thursday nights with hookah, music, and toys, to a prepared food department managed by Chef Tzipi and a hit falafel stand.
• 🚚 Insane logistics: A glimpse into a massive truck fleet that transports kosher food all the way to South and North Carolina, Arkansas, and Tennessee.
• 🙏 Spirituality between the shelves: Yossi's anchor – a Mincha prayer every day at 2:00 PM, where even the cashiers stop to pray.
• ❤️ The heartbeat of the community: How a supermarket chain became the center of the Jewish community.